Three Important Benefits of Personas
Jared Spool, User Interface Engineering This article was originally published in May, 2007 Next time you have a chance to watch someone reading a map, look for the first thing they do. They’ll likely...
View ArticleFive Indispensable Skills for UX Mastery
5 Indispensable Skills for UX Mastery Original posting Jared Spool, User Interface Engineering For practicing User Experience Designers, one of the most important laws isn’t Fitts’s Law, which helps us...
View ArticleHand vs Brain UX Work
Jared Spool wrote an article describing the difference between ‘innies’ & ‘outies’ as well as ‘handiwork’ vs brainwork’ when it comes to ux consulting. The short version- Innies work within an...
View ArticleThe Most Valuable UX Person in the World
At this year’s IA Summit in Denver, Jared Spool is giving a presentation on measuring the value a UX person delivers, which he’s called, The Most Valuable UX Person In The World. Borrowing liberally...
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