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Three Important Benefits of Personas

Jared Spool, User Interface Engineering This article was originally published in May, 2007 Next time you have a chance to watch someone reading a map, look for the first thing they do. They’ll likely...

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Five Indispensable Skills for UX Mastery

5 Indispensable Skills for UX Mastery Original posting Jared Spool, User Interface Engineering For practicing User Experience Designers, one of the most important laws isn’t Fitts’s Law, which helps us...

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Hand vs Brain UX Work

  Jared Spool wrote an article describing the difference between ‘innies’ & ‘outies’ as well as ‘handiwork’ vs brainwork’ when it comes to ux consulting. The short version- Innies work within an...

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The Most Valuable UX Person in the World

At this year’s IA Summit in Denver, Jared Spool is giving a presentation on measuring the value a UX person delivers, which he’s called, The Most Valuable UX Person In The World. Borrowing liberally...

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